Privacy Policy

Effective Date: May 9, 2026  |  Last Updated: May 9, 2026

FunnelCrafter ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, why we collect it, how it is used, and your rights regarding that data.

By using our website at funnelcrafter.com, purchasing our products, or subscribing to our newsletter, you agree to the practices described in this policy.

1. Who We Are

FunnelCrafter is a digital products and training company that helps coaches, consultants, and creators build high-converting sales funnels. Our products and services are delivered through the Systeme.io platform.

For privacy-related inquiries, contact us at: support@funnelcrafter.com

2. Information We Collect

2.1 Information You Provide Directly

• Name and email address — when you subscribe to our newsletter ("The Insider List"), download a lead magnet, or create an account
• Payment information — when you purchase a product, processed securely by Systeme.io and its payment partners. We do not store full card numbers
• Communications — messages you send us via email or support channels

2.2 Information Collected Automatically

• Usage data — pages visited, time spent, links clicked, browser type, device type, IP address
• Cookies and tracking technologies — see Section 9 for details

3. How We Use Your Information

• To deliver the products and services you purchase or request
• To send you transactional emails, including order confirmations and access credentials
• To send you our newsletter and marketing communications with your consent. You may unsubscribe at any time
• To improve our website, products, and services
• To comply with legal obligations
• To prevent fraud and ensure security

4. Legal Basis for Processing

If you are located in the European Economic Area, United Kingdom, or Canada, we process your personal data under the following legal bases:

• Consent — for marketing emails and newsletter subscriptions
• Contract performance — to fulfill your purchases and deliver our products
• Legitimate interests — to improve our services, ensure security, and prevent fraud
• Legal obligation — to comply with applicable laws

5. Sharing Your Information

We do not sell your personal data. We may share it with:

• Systeme.io — our platform provider, which processes payments, hosts courses, and manages email lists on our behalf. Systeme.io acts as a data processor.
• Payment processors — Stripe and/or PayPal through Systeme.io for secure payment processing
• Email service providers — to deliver newsletters and transactional emails
• Meta (Facebook) — we use Facebook's Graph API internally to manage and automate posts on our own business Facebook and Instagram pages. This is a backend-only integration. No visitor or customer data is collected through it, and end users do not interact with or authorize our Facebook app.
• Law enforcement or courts — when required by law or to protect our rights

All third-party service providers are contractually required to keep your data confidential and use it only for the purpose of providing services to us.

6. Data Retention

• Customer purchase data — retained for 7 years for tax and legal compliance
• Email subscribers — retained until you unsubscribe or request deletion
• Support communications — retained for 2 years
• Analytics and usage data — aggregated and anonymized after 13 months

7. Your Rights

Depending on your location, you may have the following rights:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate data
• Deletion — request deletion of your personal data. See our Data Deletion page
• Objection — object to processing based on legitimate interests
• Restriction — request that we restrict processing of your data
• Portability — receive your data in a structured, machine-readable format
• Opt-out of sale — we do not sell personal data
• Withdraw consent — for consent-based processing, including marketing emails

To exercise any of these rights, email us at support@funnelcrafter.com. We will respond within 30 days.

8. Cookies and Tracking

We use cookies and similar technologies on our website:

• Essential cookies — required for the website and checkout to function
• Analytics cookies — to understand how visitors use our site, such as page views and traffic sources
• Marketing cookies — we may use the Facebook Pixel to measure the effectiveness of our advertising. You can opt out through your Facebook ad settings or via browser extensions like uBlock Origin.

Most browsers allow you to control cookies through their settings. Disabling cookies may affect some website functionality.

9. International Data Transfers

FunnelCrafter is operated from Canada. If you are located in the EEA or UK, your data may be transferred to and processed in Canada. Transfers to other countries are governed by appropriate safeguards.

10. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected such data, contact us immediately at support@funnelcrafter.com and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us